Toronto Argonauts rely on Trainer’s Choice Sports Medicine Products to help athletes get back on the field

November 20, 2007  (Toronto) – The remarkable ability of the Toronto Argonauts to recover from a rash of early season injuries and post a winning record on the way to playoffs illustrates the vital role the club’s athletic therapy team plays in getting a player back in the game. And since 1999, the Argos have relied on Trainer’s Choice Sports Medicine Products as part of its therapy and rehabilitation program.

“Trainer’s Choice and its own team of athletic therapy experts are fantastic in providing advice on the best sports medicine product for a specific injury,” says Erin Brooks, Argo Head Athletic Therapist. “Not every treatment works for each injury or player, so the more options we have, the more specifically we can tailor a program to the individual needs of each athlete.”

As the only female Head Athletic Therapists in professional football, Brooks leads an athletic therapy team of five who oversee everything from preventative bracing or taping to the acute care assessment of players when injured on the field. She works with team physicians when surgery is required, designing and overseeing the treatment and rehabilitation of players once an injury has been assessed.

Trainer’s Choice is the largest sports medicine product supplier in Canada, and became the Argos’ official supplier in 2000, supplying the team with training room products, medical supplies and wide range of support products such as wrist and knee braces.

Brooks says support and compression is critical for a player recovering from a soft tissue injury such as a hamstring pull. “It’s standard for me to outfit a player with a Trainer’s Choice neoprene thigh wrap, which keeps the muscle warm and gives the player extra confidence on their journey back on the field.”

“Our long-term relationship with the Toronto Argonauts has been important to our ongoing efforts to refine our Trainer’s Choice products based on the needs of top-level athletes,” says Rick Schaly, President of Trainer’s Choice. “That same calibre of support is built into all our braces and support products, including those now available to everyday Canadians recovering from injuries sustained at work or in leading an active lifestyle.”

About Trainer’s Choice
Trainer’s Choice is the official sports medicine supplier to hundreds of Canada’s athletes from rodeo cowboys to its international men and women’s hockey teams. Trainers and team doctors rely on the company’s complete line of products to help athletes “stay in the game.”  Trainer’s Choice products are now available across Canada at selected pharmacies including London Drugs and Shopper’s Drug Mart. For more information visit www.trainerschoicesmp.com.

Media Contact
Stephen Rouse
CAROUSE Communications
416-402-6876
Stephen@carouse.ca