Trainer’s Choice Makes the Cut as Canada Defends Gold at the World Junior Hockey Championship. Canada’s successful hockey squads rely on a range of sports medicine products to aid athlete recovery and injury prevention.

December 27, 2007  (Toronto) – Canada’s top junior stars hit the ice in the Czech Republic this week to take part in the 2008 World Junior Hockey Championships with an old ally in the locker room. As the official supplier of sports medicine products to Hockey Canada since 2000, Trainer’s Choice has provided hundreds of rolls of athletic tape, cases of first aid and medical products, and an extensive range of braces and supports to enable team trainers to keep the 22-man squad intact and in the game.

“Our team philosophy is to treat the athlete first, the injury second, so it’s reassuring to travel to tournaments supplied with a full range of Trainer’s Choice sports medicine products you can rely on to ensure each athlete receives treatment tailored to his specific injury,” says Mikki Lanuk, who was named to the world junior team support staff for the first time this year.

Lanuk, whose home squad is the Medicine Hat Tigers of the Western Hockey League, says you have to plan thoroughly for overseas trips, since the team is on the road for a full two weeks of the tournament that runs in various Czech cities from December 26 to January 5th. “There are dozens of injury scenarios you have to be prepared to treat, on top of the regular demands of taped ankles, sprained wrists and cuts and bruises.”

Trainer’s Choice products are an integral part of the therapy and rehabilitation programs of Canada’s national teams. Along with the World Juniors, Trainer’s Choice supplies sports medicine products to the national men’s and women’s hockey squads, as well the Hockey Canada Safety Program, which emphasizes injury prevention and safety through risk management and education at all levels of hockey in Canada.

“We’re particularly proud of our long association with Hockey Canada,” says Rick Schaly, President of Trainer’s Choice. “Canada’s men’s and women’s hockey programs continue to set a standard of excellence at a world level, and it’s gratifying to be a part maintaining that winning tradition at home and abroad.”

About Trainer’s Choice
Trainer’s Choice is the official sports medicine supplier to hundreds of Canada’s athletes including the Toronto Argonauts, the Professional Bull Riders of Canada, as well as the Canadian Soccer Association. Trainers and team doctors rely on the company’s complete line of products to help athletes “stay in the game.”  Trainer’s Choice products are now available across Canada at selected pharmacies including London Drugs and Shopper’s Drug Mart. For more information visit www.trainerschoicesmp.com.

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Stephen Rouse
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