A Smarter Way to Build Your Brace and Supports Category
For more than 30 years, Trainers Choice has combined clinical expertise, product innovation and retail expertise to develop high-performance braces and supports consumers and retailers can trust.
Experience across clinical care, product development and category management.
Products developed with input from physiotherapists, doctors, athletic therapists and other healthcare professionals.
#1 Brand Nationally in the Canadian Pharmacy Market, growing at 3× the category’s current dollar growth.
99% fill rate Reliable supply, merchandising support and scalable branded or private-label programs for retailers of all sizes.
Our Story
Trainers Choice is a Canadian family-owned sports medicine brand in Ontario with a 30-year legacy of quality and innovation in the sports medicine field. It began with the vision of an industry veteran who founded a chain of award-winning rehabilitation clinics whose products reflect a unique and synergistic collaboration among healthcare professionals. Since being founded in 1990, Trainers Choice has grown to become Canada’s largest Sports Medicine Product Supplier, and the #1 brand at Canadian mass market retail.
Built for Consumers. Designed for Retail Growth.
As a parterner, we bring products that strengthen retailers brace and support assortment and simplify the shopping experience to meet evolving consumer needs.
Comfortable, high-performance orthopedic braces and supports
Clear packaging and product education
QR-guided product recommendations
Innovative material and injury solutions
Branded and private-label program opportunities
Retail merchandising and category support
Dependable fulfillment
A More Sustainable Approach to Support
Trainers Choice is the first sports medicine company to launch a brace and support line made with GeoCell material. Made from FSC- and PEFC-certified sustainable natural rubber, GeoCell replaces non-renewable neoprene while delivering the comfort, flexibility and durability consumers expect.
Product Innvoation
Trainers Choice combines advanced materials, product technology and real-world injury expertise to develop new solutions that respond to evolving consumer needs.
First Aid & Recovery Capabilities
Trainers Choice continues to expand beyond braces and supports with a growing range of first aid, recovery and foot-care solutions. Capabilities include:
- Elastic bandages
- Toe supports
- Orthotics
- First aid kits
- Hot/cold packs and compression socks
Flexible Programs for Retail Partners
A proven sports medicine assortment supported by established product expertise, consumer-friendly packaging and retail merchandising support.
End-to-end support for retailers looking to develop or strengthen their own brace and support, and first aid assortment.
Assistance with assortment planning, planograms, product education, marketing, packaging strategy and category growth opportunities.
Let’s Talk About Your Brace and Supports and First Aid Categories
Connect with our team to discuss branded and private-label opportunities and assorment planning
Ready to Strengthen Your Sports Medicine Category?
Discover how Trainers Choice can support your assortment with proven expertise, innovative products and flexible retail solutions.